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Enter your product cost, selling price, and shipping to instantly calculate your break-even ROAS and maximum CPA for Facebook, TikTok, and Google Ads.
ROAS (Return on Ad Spend) = Revenue from ads รท Ad spend. For example, if you spend $10 on ads and generate $50 in revenue, your ROAS is 5x. A healthy ROAS for ecommerce Facebook/TikTok ads is typically 3x or above.
CPA (Cost Per Acquisition) = Ad spend รท Number of conversions. Your break-even CPA equals your gross profit per order โ spending more than this means you are losing money on each sale.
We recommend all cross-border sellers calculate their break-even metrics before launching ad campaigns to avoid burning cash blindly.