#Affiliate

It’s no illusion that Meta and Google ads are growing more costly while tracking accuracy steadily declines. The CPA-based, pay-per-sale risk structure of affiliate marketing is exactly why a growing number of brands are re-evaluating this channel. This article dissects every step of getting Awin up and running — from initial sign-up to full live campaign execution — with a focus on commonly overlooked details: the full cost breakdown, best practices for setting commission rates and cookie windows, and the required granularity of promotional creative assets.